West Park's New TV Commercial
In the footsteps of West Park's "Together, We Are West Park" awareness campaign, a new TV commercial has been created that builds on the themes of partnering with patients to deliver exemplary care. It answers the question: 'where do you go" after an accident or sudden health challenge, and you're not willing to give up. Visually, the new TV commercial takes some of the treatment and technology we use and juxtaposes it with our beautiful 27-acre grounds, a metaphor for the lives West Park enhances, the hope it inspires and the independence it encourages. This commercial, featuring actual staff, physicians and patients at West Park, has begun to appear on donated air time in December, 2010 and will run through 2011. Special thanks to the creative team at Gaggi Media and Spot Docs.