The Making of West Park's New TV Commercial
After the great success of Phase 1 in West Park's "Together, We are West Park" awareness campaign, especially the centrepiece TV commercial which began airing in December 2008 , West Park has now created a new TV commercial for Phase 2. The Phase 1 TV commercial generated a great amount of awareness and pride both at West Park and beyond its 27-acre campus in West Toronto. The Phase 2 commercial expands on the details about what is West Park and differentiates us more from others in the rehabilitative hospital sector. It will answer the question: 'where do you go" after an accident or sudden health challenge, and you're not willing to give up. The answer, of course, is West Park. This "making of" video, featuring actual staff, physicians and patients at West Park, shows some of the hard work that went into the commercial.